This marks my first full watch project with the adidas originals team. This watch marks the brand's transition from a silicone-only business into the stainless steel market. Manchester needed to tie into the silicone design theme in order to stay connected to the current product offering. In addition, the watch needed to be value designed/engineered so that it would sit close to existing price points expected by our consumers. Stainless steel product is inherently more expensive than its plastic counterpart, but Manchester needed to live in a similar price point.
The case was designed as a single piece to keep cost down. Details such as the deco line, to create the look of a two piece case and the branding on the side wall all added perceived value at a minimal cost. The offset crown also adds a bit of playfulness to the case. While the silicone backed leather strap helped tie the watch directly back to the main brand theme.
Cross checking the first steel sample vs the technical drawing
This watch marked the second steel offering for the adidas Originals line. Amsterdam was meant to offer something radically different from Manchester, while still maintaining a brand message connection. We explored another unique silicone execution, utilizing it only on the topring. The much larger size combined with the depth of the dial also helped separate and give Amsterdam its own personality and place in the line.
Feature shot I created for one of our new platforms. Watches in Solidworks. Liquid in Modo. Rendering in Keyshot. Post Process in Photoshop.
Created the main imagery for the adidas performance 2014 Baselworld Booth. Was asked to show case the tech built into the watch itself.
Watch in Solidworks. Rendering in Keyshot. Post in Photoshop.