Cinco was tasked with helping bring Nixon's first fully featured smartwatch to market. The challenge was to keep the Nixon DNA in the forefront when designing and implementing the watch features. With a market that was surely to be saturated, Nixon wanted a design that would stand out from it's competitors. The Mission was born to be a watch dedicated to Nixon's core consumer; A smartwatch that was tailored the surf and snow enthusiast and the extreme conditions they thrive in.
My biggest contribution to the project was taking the original design brief/sketch and modeling/detailing out the smartwatch base. Lots of design details were fine tuned to physically and visually slim the watch. A lot of details were refined in order to fit the active lifestyle user we were hoping to reach with the design. The size was largely dictated by the module, but we pulled out all the tricks in order to slim that watch while retaining the needed 10 ATM rating and other necessary features.
Design, language and functionality inspired by Nixon’s iconic action sports DNA sets the Mission apart from any other smartwatch you’ve come to know. Featuring a 10ATM water rating and real-time surf conditions, powered by Surfline, it’s your world on your wrist.
Created to withstand the harsh elements of the outdoors and whatever you put it through, the Mission is your all-terrain smartwatch built for mountain conditions and more. Pre-loaded with the Nixon Trace app allows you to track your sessions on the hill while seamlessly delivering snow reports to your wrist.